Over the years, we kept hearing the same thing from patients and friends:

“I stretch, but I still feel stuck.”
“I sit all day and can’t get my back to loosen up.”
“I don’t know what actually works.”

We felt that too.

So we combined Jessie’s eye for design with Josh’s experience in the clinic and set out to build something better. Something strong. Something simple. Something people would actually use.

That’s how the BFX Back Stretcher was born—a tool built to help people move better, recover faster, and feel stronger every day.

While attending the Veterans Entrepreneurship Program at Florida Gulf Coast University, one of our professors encouraged us to bring the product to Kickstarter. It was the push we needed to get this in front of more people—and to give our community the chance to help bring it to life.

This isn’t just a launch. It’s a movement.

A better way to stretch. A smarter way to take care of your body.

Let’s get stretching. Let’s do this together.

— Josh & Jessie
Your Stretch Coaches